Define a niche and ideal customer persona

Define a niche and ideal customer persona

Finding a profitable niche and understanding your ideal customer persona are crucial steps in building a successful business. By focusing on a specific niche market and creating a detailed persona, you can tailor your products, services, and marketing efforts to meet the unique needs of your target audience. This exercise will guide you through the process of identifying a profitable niche and developing an ideal customer persona using the HubSpot Persona Builder and other relevant tools.


The goal of this exercise is to define a profitable niche and create a detailed ideal customer persona. By identifying a niche market with specific pain points, purchasing power, ease of targeting, and growth potential, you can develop a focused strategy to effectively reach and serve your target audience.


Identify Potential Niches:

  • Brainstorm potential niches related to your industry, products, or services.
  • Consider niches that address specific pain points and have the potential for growth.

Here's an example table showcasing how niches can become more valuable as they become more specific:

Niche Price
Fitness training $19
Fitness training for women $49
Fitness training for women over 40 $99
Fitness training for women over 40 in urban areas $199

In this example, the niche starts with a broad category of "fitness training" with a price point of $19. As the niche becomes more specific, targeting "fitness training for women," the price increases to $49. Further narrowing down the niche to "fitness training for women over 40" raises the price to $99. Finally, by adding the criteria of "fitness training for women over 40 in urban areas," the niche becomes highly specific, resulting in a higher price of $199.

By niching down and focusing on a specific audience with unique needs, you can position your offerings as more valuable and tailored to their specific requirements, allowing you to command higher prices and stand out in the market.

Evaluate Niche Viability:

  • Assess each potential niche based on pain points, purchasing power, targeting ease, and market growth.
  • Determine the intensity of the pain points experienced by the target audience in each niche.
  • Evaluate the financial capacity and willingness of the target audience to invest in solutions.
  • Consider how easy it is to identify and reach the target audience through marketing and advertising channels.
  • Research market trends and projections to determine if the niche is growing or has the potential for future growth.

Prioritisation table:

Niche / Persona Pain Buying power Easy to Target Growing market

Select the Profitable Niche:

  • Choose the niche that aligns with your business goals and offers the most potential for profitability.
  • Consider the niche's pain points, purchasing power, targeting ease, and growth prospects as key factors in your decision-making process.

Create an Ideal Customer Persona:

By completing this exercise, you will uncover a profitable niche and develop an in-depth understanding of your ideal customer persona. This knowledge will enable you to customise your products, services, and marketing strategies to effectively meet the needs and preferences of your target audience, driving business growth and success.

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