Analyse LinkedIn company pages for team structures and hiring insights

Analyse LinkedIn company pages for team structures and hiring insights

LinkedIn provides a valuable platform for gaining insights into a company's team structure, talent acquisition efforts, and overall business direction. By leveraging LinkedIn Company Pages, you can gather information about a company's organisational hierarchy, key team members, recent hires, and job postings.


The goal of this exercise is to utilise LinkedIn Company Pages to gather insights into a competitor's team structure, recent hires, and job postings. By analysing this information, you can uncover key investment areas, understand organisational hierarchies, and gain insights into a competitor's customer acquisition strategies.


Identify Competitors:

  • Select a list of key competitors within your industry or market segment.
  • Focus on competitors that are of particular interest or pose significant challenges in your market.

Access LinkedIn Company Pages:

  • Visit the LinkedIn website ( and navigate to the Company Pages section.
  • Search for each competitor by name to access their respective Company Pages.
  • Familiarise yourself with the layout and available information on each Company Page.

Explore Team Structures:

  • Analyse the organisational hierarchy provided on the Company Pages, if available.
  • Identify key team members, including executives, managers, and department heads.
  • Take note of the reporting structure and functional areas within the organisation.

Analyse Recent Hires:

  • Look for sections or tabs on the Company Pages that provide information on recent hires or updates.
  • Explore the profiles of recently hired employees to understand their roles and areas of expertise.
  • Identify any hiring patterns or trends that may indicate investment in specific departments or functions.

Evaluate Job Postings:

  • Review the job postings section on the Company Pages.
  • Analyse the types of positions being advertised and the skills and qualifications sought by the company.
  • Look for patterns or recurring job postings that may indicate areas of growth or focus.

Identify Investment Areas:

  • Based on the gathered information, identify key investment areas for each competitor.
  • Determine the departments, functions, or roles that appear to be receiving significant attention and resources.
  • Consider how these investment areas align with the competitor's customer acquisition strategies.

Compare with Your Own Organisation:

  • Reflect on the gathered insights and compare them to your own team structure, recent hires, and job postings.
  • Identify areas of alignment or differences between your organisation and the competitors.
  • Assess potential opportunities or areas for improvement based on these comparisons.

Iterate and Monitor:

  • Regularly revisit the LinkedIn Company Pages of your competitors to stay updated on their team structures, hiring patterns, and investment areas.
  • Continuously monitor changes, new hires, and job postings to gain real-time insights into their evolving strategies.

Example Outcome

Upon analysing a competitor's LinkedIn Company Page, you notice a significant emphasis on hiring Sales Development Representatives (SDRs) and Business Development professionals, while observing a relatively smaller presence of marketing personnel. This suggests that the competitor places a high priority on proactive outbound sales efforts and building strong customer relationships. The abundance of SDRs and BDs indicates a focus on lead generation, prospecting, and driving sales growth through direct outreach and relationship-building strategies.

This outcome suggests that the competitor's customer acquisition strategy revolves around a proactive sales approach, targeting potential customers through personalised outreach and relationship management. The emphasis on SDRs and BDs indicates a strong emphasis on driving revenue and building a robust sales pipeline.

As a result of this analysis, you can gain insights into the competitor's resource allocation and understand their sales-centric approach. This information can help inform your own business strategy, enabling you to evaluate the balance between sales, marketing, and other functions within your organisation and make data-driven decisions on resource allocation and customer acquisition strategies.

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